Growth Through Co-Ventures: Etihad's Strategy in the Competitive Aviation Industry


Growth Through Co-Ventures: Etihad's Strategy in the Competitive Aviation Industry
Case Code: BSTR485
Case Length: 19 Pages
Period: 2003-2015
Pub Date: -
Teaching Note: Available
 Price: Rs.600
Organization: Etihad Airways
Industry: Airlines Industry
Countries: Middle East, Global
Themes: Business Strategy, Strategic Alliances
Growth Through Co-Ventures: Etihad's Strategy in the Competitive Aviation Industry
Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

The case "Growth Through Co-Ventures: Etihad's Strategy In The Competitive Aviation Industry" talks about the growth of Abu Dhabi-based Etihad Airways (Etihad) into one of the leading airlines in the world through a co-venturing strategy with other airlines. The case starts out by providing details about the initial days of Etihad's operations and its financial troubles. The case then documents the adoption of its unique 'equity alliance' strategy, wherein Etihad took stakes in troubled, but regionally important airlines in Europe and Asia. The case describes how Etihad capitalized on its various partnerships to build a large network that spurred revenues. The case concludes with an insight into the potential risks of such a strategy, including the exposure of Etihad to regulatory scrutiny in Europe and the US.

Issues

The case is structured to achieve the following teaching objectives:

  • Evaluate co-ventures as a strategy for growth of a global airline company
  • Create a framework to choose co-venture partners using appropriate parameters
  • Formulate a strategy to deal with the backlash from competitors for the co-venture strategy

Contents

Keywords

Etihad Airways, Airline, Strategic Alliance, Co-Venture, Partnership, Equity Alliance, Middle East, International Expansion, Partnership Risk, Regulation, Leadership, Partner Selection, Competition, Abu Dhabi, Aviation Industry

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